HI! I'MFILDZAHARISTASYAHPUTRI
A Marketing Account Executive writing content, managing vendors, and running campaigns end-to-end from daily captions to full campaign copy in Indonesia's gaming & esports industry
Who I Am?
I'm a Marketing Account Executive at PT LinkIT 360, specializing in gaming and esports content for @sentragamers one of Indonesia's active esports media accounts. My work covers copywriting, KOL brief writing, content planning, and campaign execution across Instagram and TikTok.
In 1+ year, I've managed up to 16 campaigns a month writing everything from quick captions to full campaign narratives, all while keeping the brand voice consistent and deadlines tight.
Good copy isn't just words it's strategy. Whether it's a caption, a KOL brief, or an AI voice over script using ElevenLabs, I make sure every word has a purpose.
— How I Work —
Trend Research
Researching trending esports news to find relevant and timely angles.
Copywriting & Caption
Writing copy, captions, and scripts in Google Sheets so the whole team stays aligned.
Visual Execution
Handing off to the graphic designer with clear direction for visual execution.
Scheduling & Posting
Scheduling and publishing content according to the content calendar.
I work fast without sacrificing quality. Managing up to 16 campaigns a month taught me how to stay organized, on brand, and on deadline even when everythings moving at once.
Content Planning & Copywriting
Managing monthly content calendars for IG & TikTok writing captions, scripts, and on brand copy across news, campaign, promotion, and education pillars.
KOL Brief Writing
Creating end-to-end KOL briefs covering content format, tone direction, script structure, and campaign objectives from Roblox tournaments to product promotions.
AI Voice Over Production
Writing and producing AI voice-over scripts using ElevenLabs for tournament announcement and campaign videos reducing production time and cost.
Data Driven Execution
Monitoring campaign performance via Meta Business Suite tracking reach, views, and interactions to refine content strategy and improve results each cycle.
What I Work
With.
Tools, platforms, and skills I use daily to plan, write, and execute content campaigns.
AI & Content Tools
Meta Business Suite
Campaign management, performance tracking, Paid campaign copy & ad management
CapCut
Short-form video editing for Instagram &TikTok content
Google Sheets
Monthly calendars for IG & TikTok, Writing captions, KOL briefs, and AI voice-over scripts
Google Workspace
Docs, Sheets & Slides for daily workflow
Microsoft Office
Word, Excel & PowerPoint for reporting
Figma
Design collaboration & visual direction
Canva
Visual content & social media graphics
ElevenLabs AI VO
AI voice-over for tournament & campaign videos
ChatGPT
Brainstorming caption angles, refining copy, and generating content ideas faster.
Claude AI
Crafting sharper captions, tightening briefs, and thinking through campaign messaging
Platforms
TikTok
Short-form video captions & campaign briefs
Feed copywriting, captions & story content
Paid campaign copy & ad management
Soft Skills
Social Media Copywriting
On-brand captions & content across platforms
Brief Writing
End-to-end KOL & campaign briefs
Script Writing
AI voice-over & video scripts
KOL Management
Briefing & coordinating content creators
Campaign Execution
End-to-end campaign delivery & monitoring
Communication
Bridging internal teams and vendors to keep everyone aligned
Team Coordination
Aligning designers, KOLs & internal teams
Problem Solving
Finding solutions under tight deadlines
Analytical Thinking
Using analytics to refine copy and content strategy
Time Management
Executing multiple campaigns every month, from brief to posting
Adaptability
Quick pivots in fast-paced esports industry
Technical Tools
Visual Studio Code
Primary code editor
Next.js
API testing & documentation
NestJS
Scalable server-side application framework for Node.js
Node.js
JavaScript runtime for backend development
React
Building interactive UI components for web applications
DBeaver
Universal database tool for querying & managing databases
PostgreSQL
Relational database management & data querying
Postman
API testing & documentation
C
Procedural programming for system level & algorithm coursework
C++
Object oriented programming for data structures & problem solving
SQL
Data querying & reporting
UiPath
RPA automation
What I've Built.
Click image to view full screen
IG Content Feed - Campaign Series
Instagram feed execution for @sentragamers tournament campaigns, match results, giveaways, and national moment posts.
IG Content Feed Lanjutan
Continued IG feed management PUBG collabs, player transfer news, weekly schedules, and multi-format campaign posts.
TikTok Content Strategy
TikTok captions and briefs for @sentragamers MPL highlights, player reactions, and campaign promotions.
TikTok Content Strategy
TikTok execution for Regular Season coverage match clips, viral moments, and SEGER tournament series.
March 2026
Content plan Maret - Campaign, News, Clipper series.
April 2026
Content plan April - MPL Season 17, Match Recap, Giveaway.
May 2026
Content plan Mei - MLBB Asian Games, Giveaway, PMGO coverage.
Key Projects.
Multi-Campaign Copywriting Execution
Managed end-to-end copywriting across 16+ simultaneous campaigns per month, maintaining brand voice consistency across all client accounts.
Roblox KOL Campaign – 800+ Registrations
Developed KOL briefs and campaign copy for the SGBC Season 2 Vol. 2 Roblox Tournament, driving 800+ player registrations through creator-led content.
Digital Campaign VO Scripting & Production
Wrote and produced AI-powered voice-overs using ElevenLabs for tournament announcement videos, reducing production time significantly.
Gaming Tournament Campaign Series
Executed content strategy and copy for 33 esports tournaments, creating consistent brand narratives across social channels.
The Numbers.
Meta Business Suite · May 2025 – Jun 2026
